Is mystery shopping pasé or ‘in’ (again)?

Recently a colleague challenged me with a statement that her first association with the phrase mystery shopping was “something from fifteen years ago.” Since this number coincides with the 15th anniversary of the company Temidia, specializing in mystery...

It’s Difficult to Run in Ski Boots…

…or how different tools and approaches play a different role in getting to know your customers and enhancing their experience I was encouraged to write this piece by an article I recently received in my email. In the introduction, the author mentions the usefulness of...